I have some experience with many organizations and my favorite one is TEDx. It is a sub organization of TED which is quite famous all over world now. Just like TED, the idea of TEDx is to encourage the spread of brilliant thoughts of different areas concerning the development of our society. However, TEDx is especially designed to help communities, organizations and individuals to spark conversation and connection through local TED-like experiences. In other words, it focuses more on people around us and this inspires us to hold our own TEDx event.
The structure of our organization(TEDxSuzhou) is quite simple. There are four departments: Management Commission, Project Operation, Secretary Department and Public Relations. The Commission is the core of our organization, the board members usually consist of those who have working experiences, social connections and should be good at networking. They are responsible for contacting and giving feedbacks to TED; selecting and training speakers; setting our schedules and holding weekly meetings. Project Operation, Secretary Department and Public Relations are operators of the work assigned by the Commission. Project Operation focuses on executing detailed plans for the event, including choosing sites,renting equipments and so on. Public Relations is responsible for promoting our events on social media and searching for potential speakers. In contrast, Secretary Department deals with internal business such as budget control and some HR works. We both work separately and closely. During the meeting on every Monday evening, we sit down together to check our schedules and listen to different departments’ concerns. After that, we will stick to the plan worked out at the meeting and do our jobs separately.
A Case on Transaction Cost
In China, there used to be no private high schools and all parents hope their children could go to famous public high schools. Established at 2000 , my alma mater is one of the first modern private high schools in my home town. Back to the first year, there were only eighty five students at school, because most parents are not comfortable with the teaching quality of a new school without history and more important, the tuition is much higher. Although, our principal spent lots of money on ideas like substantial scholars; small-class teaching style and high quality english class to attract students, things did not change in the next two years. In 2002, the year I went to middle school, our principal made a big decision: to establish a middle school department. What happened later proved he is right. Since there is not so much pressure on preparing for the college administration exam, many parents are attracted by the idea of substantial scholars; small-class teaching style and high quality english class. one year later, convinced by the teaching quality, most parents choose our high school department as well. I think it is a very good example of eliminating unnecessary transaction cost by taking advantage of that. Assuming high school is a company looking for potential consumers: parents to buy its products: high school eduction. All the strategies used to convince consumers are transaction cost. What our principal did is to avoid the barriers of entrance to product A and create the demand for it by selling its complementary product B. As a result, my alma mater is the best high school and middle school now and it has much more donations from alumni than any others. In fact we also have primary school department and kindergarten department now. It creates an closed-loop educational system just like what Apple did with their electronic devices.